Customer Journey Mapping

We need to obtain a clearer and more detailed insight about our customer’s journey in our online (and offline) touchpoints. Up until now these are mainly based on gut feeling and experience in certain individuals, but not so much on data or in any structural capital way.

The idea is to create a visualisation of our various customer journeys, together with Analytics, Engineering and POs. The goal is to have a Power BI-dashboard, with current data on our customer’s behaviour.

Our customer journey map should be able to filter on date, customer type and similar metrics.