Marketing Automation - Customer Oriented Communication

Background:

Ahlsell have identified that we often uses one way communication methods when we communicate with our customers. Often it is a one size fits all message with little or no regard to the individual customers needs or interest and very little capture of how the customer interacts or wishes to interact with Ahlsell and the messages we send out.

Why is it important:

With a customer base with more than 150 000 customers we can’t have individual, relevant, regular physical conversations with all our customers. With new technologies such as marketing automation, customer databases were we can gather information about our customers needs and interests we can become a much more relevant partner to our customers and drive sales.



Background Scoping FInland: (to be stressed during discovery work)
Marketing automation: New modern easy to use marketing automation tools which integrates with other systems/solutions (CDP)​

Marketing production automation tools: Improve make marketing production and make it more efficient. Enables personalized ads. Integrates with other systems/solutions (CDP). e.g. Bannerflow, Smartly​

ROMI-analyse tools (Marketing mix modeling): Optimize and analyse sales & marketing activities. ​