Generate product texts with AI in STEP

The initiative takes our learnings from the dec 2024 pilot and aims to build a fully usable workflow in STEP for generation of AI product texts. The goal is to have a user-friendly and efficient process to generate text and automatically show the generated texts on the web.

The advantages of integrating this into STEP is that we incorporate AI as a natural part of the workflow, and in the interface, when phasing in articles. The AI functionality will be available for a Master Data Steward or Product Manager in the User Portal when they create / edit product texts. You won't have to handle this outside the system.

Definition of Done:
Solution in STEP production environment and AI generated text shown on the web.

History, reverse chronological:

Production readiness (250115-)

• Created a prompt group of experts to fine tune prompts, so that normal users do not have to have technical expertise

PoC user cases:
Generative AI Text Generation (text-to-text)

• Generate AI texts, Short Description, Long Description on both Item and Product. New attributes needed since we do not want to overwrite the existing Short Description, Long Description.

• Two additional new attributes: Meta Title, Meta Description that should also be generated.

• Possibility to decide relevant ETIM-attributes per Product class

Pilot study, (241101-241201):
Evaluate and test the functionality, Master Data Managers, Product Managers and SEO manager should be involved. The evaluation happens in the test environment and will not affect production. Created and closed Epic “Pilot study”. Below PPT from concluding stakeholder meeting.