Customer SSO - Secure Authentication - Identity Federation

We strive to create a seamless and uniform experience for Ahlsell's customers, whether they shop online or in-store. Our vision is that all Ahlsell's customers should be able to move freely between e-commerce, e-commerce app, and self-scanning solutions using only one identity.

Enable integration with Nordic identity standards such as BankID in Sweden and Norway, TUPAS in Finland, and NemID in Denmark. In this way, our customers can use their existing digital identities to identify themselves securely when shopping with us.

Enable our larger corporate customers to use their company-controlled identity (eg, Entra Identity, One Login). In this way, our customers can use their existing digital identities to identify themselves securely when shopping with us.

Background scope Norway:

Omnichannel, One Ahlsell. Make it easier for customer to use all our platforms and channels. Now they have several apps, urls, usernames and passwords to complete their customer journey with us. (WEB, App, SND, ServiceNow, Partner-portal)