Marketing Automation - Workflow Implementation

Background

Based on the Discovery work done in Q1 we decided to continue with the implementation of first seven workflows identified. We will utilize current infrastructure we have. A-Sales together with support of third party data sources will work as a light CDP together with Sweet Automation. The initiative has several focus areas ranging from strategy to technical implementation.

Why is it Important

This is one toolbox for maintaining an ongoing dialogue and sales enhancing efforts with all those customers that are being classified as non-core customers/low touch customers. We need to develop tools in order to be relevant to customers who we can’t meet on a weekly/monthly basis.

Competence areas:

Data Engineering

Data Scientist

CRM and Automation engine (A-Sales and Sweet Automation)

Email Management System (BizWizard)

Marketing Automation Specialist

Stakeholders:

Anna Neiås Tveit

Camilla Tienso

Stig Wiig Sörensen

Antti Holopainen