Checkout flow optimisation

From the Baymard Institute audit performed during the summer 2023, three major areas were identified, where adjustments are important and urgent. These are…

Search
Product
Checkout

Scope background Norway1;
Redesign of Check out (delivery address, delivery time, order markings)

What:
Make most important features in check out simple! Customer feedback is that they do not understand how to change delivery address, how to use the fields for order markings or change delivery time. 2 phase approach – quick fix to simplify the above, and re-design of total check out flow to make it faster and simpler.

Why:
Increased conversion rate / Sales!
Reduced contact with salesrep and customer service
Increase customer satisfaction!

Scope background Norway2;
More delivery options and service options in check out:
–Services available in Webshop – need to refine & align with logistics in Norway:

•Select day and hour for delivery

•Express delivery

•Select special handling – crane etc


Scope background Finland:
Customer to be able to choose delivery type and method in order channels. Also price and lead time to be visible.​