General UX/CX improvements Web

While we create new features and maintain/modernize existing functionality on our web platform, we must also ensure that we keep the focus on the (customer) user experience of the standard features – search and category pages.

Why

• Direct consequences (+ / -) and significance for billions in annual turnover

• Well-structured search- and category pages make it easier for users to browse products, reducing bounce rates and improving conversions

• One of the “easiest” ways we can stand out positively from our competitors
  Overall, search and category pages contribute to a more efficient and user-friendly online store, which will lead to increased sales and customer satisfaction.

It is cold comfort to have optimal product pages if customers cannot find
the items they are looking for and try their luck with our competitors….

Definition of Done:
- Identified and prioritized key UX/CX issues on search and category pages.
- Implemented improvements that simplify navigation and enhance usability.
- Verified measurable positive impact on bounce rates, conversions, or user satisfaction through testing or analytics.
- Ensured changes are aligned with business goals and do not negatively affect existing functionality.
- Internal stakeholders have reviewed and approved updates (design, product, dev).

Attached
PPTX describing some candidates for UX/CX related issues on the web